LAND ROVER
WE DEAL IN REAL
Land rover were sponsors of the Rugby World Cup. The ‘We deal in real’ campaign was about giving grassroots clubs the opportunity to experience the media spotlight, whilst staying true to Land Rover's brand values.
We decided to take the biggest names in world rugby, to the worlds smallest rugby club. The roles were reversed, Johnny Wilkinson ran on with the kicking tee, Sir Clive Woodward gave the team talk. Other Land rover ambassadors helped out. Aiming to celebrate grassroots rugby and the people that play the game.
Agency: M&C SAATCHI
Creative director: SAM BALL
Art director/designer: Charles BIgnell
Copywriter: JAKE KEDGE