AUTO TRADER
FOUND AT
Auto Trader wanted to make the brand as well known for brand new and electric cars as it is for used. so, To do this we launched the platform ‘Brand New Cars Found AT’, highlighting Auto Trader’s key proposition - thousands of brand-new cars ready for purchase with no wait time.
The first part captured the emotional high of buying a new car — that first breath of new-car scent, and the relief, pride, and joy of stepping into a personal sanctuary.
We then rolled out a bold, playful "red world" graphic identity for OOH, social, and digital — vibrant animations and headlines that modernise Auto Trader and showcase its range of new and electric cars.
Agency: RECIPE
Production: LISA DAWSON
Creative director: MIKE PLUMRIDGE, VANESSA ROBINSON
Art director/designer: Charles BIgnell
Copywriter: ALEX PREW
DESIGN: BEN LONGDEN