Midwich Cuckoos
BEWARE OF THE CHILDREN
A quiet commuter town. A curious incident. And some children who are not of this world. We needed something disruptive to bring Sky’s remake of a John Wyndham classic to life in the real world.
The core thought was the notion that children together, far from being innocent, could be a malevolent and terrifying force.
We pushed the formats with lenticular bus t-sides, showing the kids appearing and reappearing, digital hijacks, glitching between Sky Mobile ads and the cuckoos themselves, and at the centre of it all, a special build stunt at Westfield White City.
Agency: Sky Creative
Photographer: Julia Fullerton-Batten
Creative director: Al Austin
Art director/designer: Charles Bignell
Copywriter: Luke Butler