KLOOK
TRAVEL FULLY
There's something funny about watching John Pearce (yes, the Purple Wiggle, now an avuncular travel everyman), wrestle with the weight of holiday planning and come out the other side, triumphant. All thanks to an app that promises ease, breadth, escape. Travel Fully isn't just a tagline, it's a release from spreadsheet-tyranny planning, packing, and booking.
For OOH, we put John in his own world of experiences, standing amid a surreal still life of travel souvenirs, absurd and wildly specific. Maybe the best trips don't begin with the flight, but with the right kind of click.
DIRECTOR: HARRISON woodhead
photographer: seiya taguchi
agency: papermoose
designer: kenn huang
CREATIVE DIRECTOR: JEREMY WILLMOTT
ART DIRECTor: charles bignell
copywriter: hannah stokes