KLOOK
TRAVEL FULLY
There’s something acutely modern, almost metaphysically domestic about watching John Pearce (yes, THE PURPLE WIGGLE, now recontextualized as aN avuncular travel everyman) fumble with the sheer weight of HOLIDAY PLANNING, and come out the other side, triumphant. THIS IS ALL thanks to an app that promises ease, breadth, escape. Travel Fully isn’t just a tagline, it’s a mode of psychic decluttering. a release from the spreadsheet tyranny of planning, packing, AND booking.
THEN WE TRANSITION INTO OOH, we wanted to put john in his own world of experiences, WHERE We watch him stand amid a surreal still life of travel souvenirs, absurd, beautiful, wildly specific. IT’S HERE THAT WE REALISE, maybe the best trips begin not with the flight,
but with the right kind of click.
DIRECTOR: HARRISON woodhead
photographer: seiya taguchi
agency: papermoose
designer: kenn huang
CREATIVE DIRECTOR: JEREMY WILLMOTT
ART DIRECTor: charles bignell
copywriter: hannah stokes