Bass Drop
IDENTITY
We transformed Desperados from another Mexican beach beer into the fastest growing international brand in Heineken’s portfolio. We did it by building Inner Tequila Studios, a coalition of partners creating zero gravity nightclubs, underwater dance floors and other epic party adventures.
The second instalment in the series of epic party adventures was the zero gravity nightclub - a music festival 30,000 feet above Las Vegas.
We needed to create a cohesive look and feel for the activation, so that it still felt recognisable across all the global markets. This involved creating motion lockups for inner tequila studios, as well as the event itself, both complimenting the energy of the edits.
Agency: We Are Pi (Amsterdam)
Design director: Nessim Higson
Art director: Kaz Salemink
Designer: Charles Bignell